All Things Logo Design
Terminal 8 at New York’s JFK Airport is simultaneously a familiar welcome home and port to adventure for New Yorkers and travelers from around the world. It is also the first completed project in a $19 billion JFL redevelopment.
The post How To Brand a Proper Welcome appeared first on LogoLounge.
When its factory and much of its stock burned to the ground in 2025, Universal Habitat decided to rebuild everything from the ground up.
The post From Ashes, New Direction appeared first on LogoLounge.
Studios are baking up fresh new work.
The post Baking Brands appeared first on LogoLounge.
Sit down and enjoy some branding tidbits!
The post Quick Reads appeared first on LogoLounge.
Threads management decided it was time to update its logo to better reflect what the app has become.
The post Threads Distinguishes Itself from Parent appeared first on LogoLounge.
Wieden+Kennedy has continued its impactful work with cooler brand Yeti in a clever brand extension of the iconic Yeti wordmark. Titled FOUR LETTERS, the new plan brings in a rotating list of other four-letter words that state clearly what Yeti users are doing: PLAY, GOAL, HUNT, FORE, AND BEER, for example. Reproduced in the same…
The post Yeti Upcycles Its Logo appeared first on LogoLounge.
Johnson Banks worked with the National Museum of the Royal Navy to rebrand the organization as Royal Navy Museums, tying together six museum sites and four ships and submarines.
The post Museum Raises a New Flag appeared first on LogoLounge.
The iconic crane emblem, originally created by Otto Firle in 1918, was refined into a sleek, modernist form, a stylized crane within a circle, symbolizing precision and flight. Rendered in Lufthansa’s signature blue and yellow, the logo embodied clarity and reliability. Aicher’s grid-based design system ensured consistency across all branding, cementing Lufthansa’s timeless global identity.
Design agency Saint-Urbain has created a perfectly imperfect identity for Canadian brand Gaptooth Soda. The inspiration for the brand name and the logo design came from the gap-toothed smile of the brand’s founder. The brand’s illustrations, typography, and logo are imperfectly rendered, suggesting the unique qualities of the product.
Designer Neville Brody has created a new identity for the Allen Institute.
Recent Comments