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This is how your brand can make customers come for more

This is how your brand can make customers come for more

Attracting new customers is no easy task. However, there are certain new and innovative strategies you can employ to make your business stand out from the rest. Here are six different strategies you can use to start gaining new customers. Have friends with benefits We form strategic alliances with businesses related to but not directly competing in our space who can refer us customers. If...

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7 Reasons you should trademark your logo

7 Reasons you should trademark your logo

Even if you don’t realize it, everyone deals with trademarks on a daily basis. “Trademark” is another way of referring to brands. Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for business people to have an understanding of why trademarks are important assets and help grow their business. Here are the seven top reasons of why trademarks are important to your...

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Do this to make your website work for you

Do this to make your website work for you

  Your website becomes more important to your business every year, but what if your site traffic isn’t growing at the same rate? Whether your site needs a boost in order to compete or you simply want to drive more traffic and engagement, here are 10 ways to increase visits to your business’ website today. Claim your online directory listings. One-way new customers can find...

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Things to do to convert your Business into Brand

Things to do to convert your Business into Brand

Boosting online visibility has never been more important. Because of this, the number one job for companies online is building a unique brand and gaining credibility. No longer can companies create brands using old school tactics. In this smart era, the traditional form of branding doesn’t work at all. In today’s world, brand building is important for online visibility. One man understood this concept very...

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HERE ARE FOUR REASONS  WHY PRINT AD STILL WORKS

HERE ARE FOUR REASONS WHY PRINT AD STILL WORKS

    Nobody knows when the famous phrase originated. You can link the axiom to Mark Twain, Alexander Hamilton, or a large number of other famous people. When it comes to print advertising, the quote has special relevance. In 2014, 91 North American operated magazines closed, which represents a nearly 100% increase from the number of print publications that ceased operation during 2013. This begs...

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Why Logo Design Contests are Bad for Business

Why Logo Design Contests are Bad for Business

  Why Logo Design Contests are Bad for Business? By business, we mean your business – unless you are in the logo design contests organising niche. In that case, we are sure it is working out really well for you. However, if you are doing anything else and need a professionally designed logo try to avoid the lure of logo design contests. On their face,...

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Top Logo Design Trends You Should Not Miss

Top Logo Design Trends You Should Not Miss

  Top Logo Design Trends You Should Not Miss When it comes to branding businesses, the first thing the majority of people think about is the  logo design. This is because a logo is how a business is identified and recognized by the customers in a market where there are numerous suppliers of a particular product or service. Entrepreneurs claim the logo to be an...

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Why Packaging Design?

Why Packaging Design?

  Packaging design has become huge in the past few years as companies are realizing that good packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with cool labels? Your packaging is often a consumer’s first point of contact with your product, and a spiffy package may make someone try a new...

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Benefits of having a website for your business.

Benefits of having a website for your business.

  Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It...

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Tips on Selecting the Branding for Your Business

Tips on Selecting the Branding for Your Business

  Here are some things to keep in mind when you’re looking to give your business a new face with a new or updated logo. You’ll also find some suggestions on how to best collaborate with a designer. IS IT REALLY NEEDED? If you don’t think branding is necessary, consider this: What comes to mind when you think of McDonald’s? The “Golden Arches,” right? That’s what...

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How to choose a logo designer

How to choose a logo designer

  One of the most articulate and iconic logo artists of all time, Milton Glaser, once said, “There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.” With such a surfeit of choice it may be hard to find the right designer for your specific needs. Below is a short guide to help you make the...

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10 Low-Cost Ideas to Promote Your Business Effectively

10 Low-Cost Ideas to Promote Your Business Effectively

Promoting a small business enterprise or a start-up may not be a thrilling activity in itself, but you just have to do it if you want your business to grow! Ideally you should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)!


8 Occasions When You Need To Consider Business Rebranding

8 Occasions When You Need To Consider Business Rebranding

To a significant degree, business is about branding. And sometimes, rebranding. As if branding didn’t give you nightmares enough! Despite all your effort by way of branding, it isn’t guaranteed that your current positioning is going to bear fruit, or at least the ones you wanted to pluck. What do you do then? First off, how do you even know that your branding has failed...

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Guide to Online Printing Services in India

Guide to Online Printing Services in India

You recently invested in designing your brand logo followed by stationery and marketing collateral. Now what? Where do you get them printed? Usually there are less chances that you need to print business cards and brochures in huge quantities. With huge quantity, I meant 10,000 and more copies. Our customers usually need prints ranging from 100 to 1000. To guide you, here are my top 3 preferred Online Printing Services...

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5 Ways to an Awesome Small Business Marketing Strategy

5 Ways to an Awesome Small Business Marketing Strategy

What’s the difference between the confident business men who lead growing businesses and entrepreneurs who can’t get out of survival mode?  Turns out, all successful businesses have a clear marketing strategy that makes everything they do more focused and effective. Unfortunately, many busy SME owners get so caught up in tactical daily marketing execution like building a website, sending email, tweeting, advertising, optimizing a landing page, blogging...

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Controversy Sells : Build Your Brand by Cultivating Controversy

Controversy Sells : Build Your Brand by Cultivating Controversy

“DON’T say maybe if you want to say no”. Forever 21, the international fashion retailer came under fire this week for selling men’s tees bearing the offensive phrase. Outraged shoppers were quick to point out on social media that the shirt’s message was more than a fashion faux pas, it was “advocating rape culture” and “victim shaming”. Forever 21 has since pulled the controversial $19.90...

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The Perks of Rebranding

The Perks of Rebranding

A fresh start. A new beginning. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them. And your brand feels the same way as you do. A living, breathing being with a life of its own, your brand – like a person – it needs to adapt to survive (and, hopefully, thrive)....

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How to Re-Create Your Brand – Make Your Brand Brand-New

How to Re-Create Your Brand – Make Your Brand Brand-New

Innovation is of little value if it lacks a brand that makes it meaningful. Brand is of little value if it lacks innovation that makes it valuable. You can wait for a crisis to drive you forward like Chrysler or you can just do it, but that’s another story.  


Free Logo Designs … Is It Worth Your Time?

Free Logo Designs … Is It Worth Your Time?

If you are a business owner and if you want to design a logo for your business, how will you react if we offer to design a logo for free. No charges! Absolutely free logo designs! I guess your answer will be a BIG YES as soon as you are hit with the magical word ‘free’.


Logos Associated’s new “LogoBot”

Logos Associated’s new “LogoBot”

Welcome 2015! ‘Tis the time to ring out the old and ring in the new! So to say – we at Logos Associated are proud to introduce our new logos in our new website. What’s better still we designed one for ourselves as well! Introducing the LogoBot! Our logo mascot. Looks cute ain’t he? And he wears our company uniform as well! 🙂


Logos Associated in a new website design that’s better than before.

Logos Associated in a new website design that’s better than before.

We were toying with the idea of changing our website, which was good in terms of design, but lacked in certain areas with respect to customer interaction and user interface. We needed a website that was more customer friendly, quick to load, designed aesthetically. The new website does just that. Now you can go through the entire logos portfolio quickly and efficiently. It might take...

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