Chemie Alliance Pvt. Ltd. is a chemical trading company based in Mumbai. Chemie Alliance acts a trader to facilitate the buying and selling between the buying company and the manufacturers. The Chemical Company Logo Design that Chemie Alliance wished for was something that would be simple and reflect chemistry and alliance. They also wanted to develop the corporate identity based on the concept approved.
We created 9 concepts. The selected concept that is presented here was selected unanimously by the management. The concept behind the logo design is quite deep. It started with using a square as a representation of chemical (the Periodic Table). A circle around it’s envelops the square in 4 parts, as if interlocking which represents strong alliance.