We always say that a brand is more than just a name, a logo, and a mark. But the name you choose for your brand is the one thing that makes it stand out and gives it a personality. With a really good brand name, your product or service goes from being like a thing to being like a person.
If you want a successful start and brand memory, invest in brand naming.
At Logos Associated, we take a focused approach to brand naming. We start by listing all potential brand names, both competitive and cross-category, and then analyze the attributes associated with each word. The words are grouped based on these attributes, and some groups are eliminated based on the brand values and essence. We decode the brand essence, align values, and only focus on the relevant word groups that align with your business.
Big and small businesses alike understand the importance of their brand name and invest as much effort into choosing it as they do in ensuring the quality of their products or services. Brands are no longer defined by what the company says they are; they are defined by what consumers say they are. Just think of the transition from “Let’s video chat” to “Let’s Zoom”. A well-chosen brand name not only affects how the brand is referred to, but also has the potential to shape the language used by its customers.