Logo Design


Introduction to logo design

Logos are all around us. To the common man, a logo serve as an instant reminder of a company or a product; to it’s owner they’re the point of recognition on which the branding hangs; and to the designer it represent the task of compressing a clients’ ideologies into one single graphic.

It’s no wonder that a logo design stands so prominently in our lives. In an age where everyone must have a brand to support their product, service or the company behind it, the demand for a top-class logo has never been higher.

To get started, sign up with a graphics or logo design company. A lot of people may be very excited about their project, but do not have the slightest clue as to how they want the logo to look, or even how to begin.

The best place to start is to take note of all the logos you like, and try to think about why you like them. Look at logos of your competitors, and assess how it portrays their values. Think about what attracts you to them and what elements you would like to see integrated into your project. (Questions to ask yourself for a logo design)

Now, it is important to note that if a sports logo is recommended to you and you are a funeral home director looking for something more conservative, then it should be clear to you that the values represented by the logo are not a good fit. Some concepts you may wish to explore include: abstraction, identifiable images, brush stroke, or even font based logos with an integrated image.

A word of advice from us

How you can help your designer

Often the designers will hit a roadblock when the exact vision of the client isn`t met. Rather than expecting the perfect logo on the first, second or even third time, look for elements in each of the samples that you like. Such elements can be fonts, color schemes, layouts, graphic elements. From there, you can make a note of the items you like from each sample (for example, the font in sample #3 with the color scheme of sample #8 and the layout in sample #4 etc….) The beauty of graphic design is that we can mix, match and change these things quickly.

Patience is a virtue

When working on your project, it is important to consider that your logo design will, more often then not, take time. Logo design is a creative process, and it is important to remember that. Personally, I have dealt with patient clients and impatient clients, and I have found that trying to rush the process often results in the client not getting exactly what they asked for.