Packaging Design

INTRODUCTION TO PACKAGING DESIGN

Introduction to packaging design

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The role of packaging in marketing has become quite significant as it is one of the ways companies can get consumers to notice products.

Your package design is one of the most important elements in a successful product launch (or re-launch). But there are so many things to think about when designing a package – it is design that has to function. It has to protect what’s inside. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

No matter how good a product is, poor packaging can keep it from selling. Packaging design has become huge in the past few years as companies are realizing that good packaging equals increased sales.