Stationery Design

INTRODUCTION TO STATIONERY DESIGN

Introduction to stationery design

stationery-logos-associated

Stationery is one component of a corporate identity program. It is most often used as a communication package to conduct business with vendors, other companies, and, sometimes, the public. A stationery package traditionally consists of at least 3 pieces:

1. Business cards – usually one for each major employee of the company.

2. Letterhead for general correspondence

3. Envelope (sometimes in more than 1 size)

Letterheads, envelops and business cards all influence how others see your business. You should present a high quality business image. This is not necessarily expensive (much of it you can print yourself if you don’t need vast quantities), but you need to be consistent and stationery must provide certain information, depending on whether you are a sole trader, partnership or limited company, to stay within the law.

Standard sizes

Letterhead:  A4 or Letter (8.5″ x 11″ )

Business Card: 3.5″ x 2″ or 2″ x 3.5″

Envelope #10:  9.5″ x 4.125″

These sizes are the norm, but sometimes, the designer wants to make a statement that is not clearly conveyed by the ‘norm’. To determine the most appropriate size, consider the audience, the content, how often the items will be used, budget/cost restrictions, filing and storing requirements, and mailing restrictions.