22 Oct Logo Usage Guidelines: Everything You Should Know About
The logo is probably one of the first things you create when you start your own business. And because your logo is essentially the face of your business, it sets the tone and aesthetics of your entire brand.
We recommend that you set guidelines for using the logo in advance. Determine when and how the logo is used correctly. Moreover, it is an integral part of brand building.
Take a look at the basics of logo usage guidelines and understand why you need them.
What are Logo Usage Guidelines?
The Logo Usage Guidelines manual is a document you create for future reference and contains different versions of your logo design and how to use them.
The logo you choose to tell your business story also conveys your brand message. Branding is a long gaming process, so it’s very important to be consistent about when and how to use your logo.
Therefore, the logo usage guidelines for using the logo are very important. This will keep your logo looking great on all marketing materials, web pages, social media profiles, packages and more. In addition, the guidelines also ensure that your logo is presented in a way that is in harmony with the voice of your brand.
Why do I need Logo Usage guidelines for using the logo?
Each brand should create its own guidelines for using the logo. There are several reasons for this. Let’s get into it:
Establish a consistent brand
The logo is very important and consistent. As your brand grows, your logo will reach a wide range of consumers and generate credibility ideas.
please think about it. You’re looking for a solid legging (because everyone agrees that a pair of pants is a pair of yoga leggings, right?) And you can find a pair of Lululemon circle emblems. You are ready to buy immediately because you know that Lululemon is one of the best (and most expensive) leisure brands. It’s a brand people can trust and your logo lays the foundation for your brand’s loyalty. (Trade loyalty arises when consumers form a connection with a brand and, as a result, continue to buy from consumers rather than from competing brands. If your logo appears consistently, your customers are more likely to look for you (and your logo) first.
Maintaining brand aesthetics
Once you’ve created the perfect logo, you don’t want others to change it. What if an employee wants to create a rainbow version or a completely black version of their logo? Or what if you want to embed a pink ribbon icon in your social media account to recognise the month of breast cancer awareness? The Logo Usage Guidelines provide recommendations and prohibitions on when and how to use the logo. Preserves the meaning of the desired logo
Incorrect changes can make the logo meaning completely different. Colours, designs and images allow viewers to connect with the brand in specific ways. The guidelines include rules that protect the central meaning behind the logo design.
Make your brand more memorable
It’s hard to remember a brand if the logo always looks a little different. Set guidelines for logo usage to protect your core brand and reduce logo variation.
What should be included in the logo usage guidelines?
This section describes all the elements that need to be included in the logo usage guidelines. The demonstration will be done using the logo maker’s design.
Here is the logo created by photographer Jason Dean.
The original design consists of three colours, royal blue, navy blue and black on a white background. The icon looks like an abstract camera that combines focus support and a camera lens. Also, the logo font is simple and distant, and Jason Dean’s name is more powerful than the word “photo”.
Find out all the ways Jason Dean creates guidelines for using the logo to shape your brand.
Logo size variations
To get started, create different versions of your logo that are considered acceptable. Note the various spatial relationships in these examples.
The logo is displayed horizontally and vertically (icons are stacked on top of the text), and only icon variations are displayed. This means that these are the only three variations available. The logo usage guide should also include when and where each variation will appear. Maybe Jason Dean decided to use the only icon variation only in his social media profile picture. Perhaps the Logo Usage Guidelines explain that there are certain places, such as websites, where the logo should always be included.
Space around the logo
This is one of the nice things to look at, but it’s important to remember that the logo needs space to breathe. Suppose someone wants to put the logo in a narrow corner. This loses clarity and visual impact. But if they read their Logo Usage Guidelines, they will find that they can’t do it.
Check out Jason’s design to see what we mean.
Space around the logo
If the camera lens icon is placed to the right of the logo, it will look bad. The logo usage guidelines make it clear that the icon should appear within a small space of business card or website text.
Distance guidelines help ensure that the logo is not too far or too close to the icon.
Primary and secondary typography
As a general rule of thumb, your logo should contain one or two fonts that contain bold variations. In most cases, using too many fonts will result in a messy, amateurish design. Once you have selected the appropriate font for your logo, use the guide to name the font and font.
In the logo example, Jason Dean uses Josefin SansSemi Bold and Light as the two fonts in the design.
These are two very simple sans serif fonts, the same font (half bold and bright), so they definitely work well together.
The style guide can also explain which font in the headline and body should be used to better match the brand’s logo with aesthetics.
Typography is an important design element that dominates the logo and displays the name of the business. Check the correct logo typography.
The text is in uppercase, but the guidelines for using the logo should explain how the font looks in brochures, articles, packages, and so on.
Logo usage guidelines may explain, for example, that business references must be written in capital letters (“JASON DEAN PHOTOGRAPHY”) to distinguish an individual’s trademark.
The colour, when printed, is different from the colour displayed on the screen. However, the brand’s colour palette needs to be consistent in all aspects of the business. Start by defining your brand’s colours and choosing the one that most closely matches your print, product, or display. The two colours Jason Dean used for the logo are:
First, I will explain the technical terms. They are used in different contexts, so they all refer to the same colour.
HEX is usually used for web design
RGB is the colour palette used for web images.
CMYK is used for printed matter
You can also find Pantone Swatch Match (PMS) to help you match T-shirt colours, promotional materials, billboards and more. Pantone is a standardised colour matching system for brightening printer colours (including some colours that CYMK cannot achieve).
Colour matching can be very difficult, especially when comparing screens to printed matter. Not all screens appear in the same colour and can vary significantly. For example, if you want someone to guess the closest blue, you may be using a material with the Virgin Fox logo or another logo that is close to the real thing.
Setting a colour code in the logo usage guidelines eliminates guesswork from colour selection.
The logo usage guidelines list all the colour variations available for your logo. These include:
- Logo colour on white background
- Dark background logo colour
- Monochrome logo (black and white)
- Inverted logo colour
Your logo is used in many places. At some point, you’ll end up in a situation where the background isn’t the default target. In such cases, you need to decide how to adapt the logo to the changes.
What if I need a black and white version of the logo? Some marketing materials use only black-and-white (or grayscale) logos, so you need to have a version for these cases.
As mentioned above, Jason Dean’s logo usage guidelines describe the acceptable use of his logo in a variety of backgrounds. The blue version of the logo is difficult to display on a dark or black background, so the acceptable colour option is white. Also, if Jason needs a monochrome logo, you can use a black background and a white font.
Misuse of logo
There are some items you don’t want to use, such as colour schemes, dimensions, fonts, spacing, and uppercase letters. The guide should explain common errors and explain what is unacceptable. Here is an example:
Do You Need A Logo Usage Guildelines Manual?
The main purpose of the logo usage guidelines for using the logo is to make the logo look good every time. You are putting a lot of effort into creating a nice looking logo. Design guidelines ensure that the logo is used in a way that fully represents the brand wherever it appears. To get started, contact Logos Associated.