At Logos Associated, our logo designers know that while every memorable logo begins with a great idea – that’s only one fragment of its back story.
Coming up with extraordinary logo design ideas is rarely a smooth process, even for the best logo design agency in Mumbai. There may not be a standard template out there for creating a great logo, but a highly developed, highly flexible process us to find our inspiration.
Here are our 12 most important steps on designing a logo, which are the processes that we use as a highly experienced and successful logo design company in Mumbai, India.
A logo isn’t a brand. The word logo is short for logotype – graphic designer speak for a custom-lettered word. You can see why the term “logo” became so popular – it’s dead catchy. But, what people are usually referring to when they talk about a logo isn’t a word – but an emblem, symbol, monogram, initials, or any kind of graphic device used to represent a company, product, or service.
A logo, or brand mark, is the flag in front of every organisation. Just like people, logos come in different shapes, sizes, and varieties.
A logo can be as simple as a wordmark, or as complex as an image. There are no hard and fast rules about which approach works best. Experiment with your logo design ideas, but make sure that whatever you produce fits the brief.
Figuring out the design of a logo means not limiting your thinking to one particular approach. Why not be adventurous and try your hand at different logo design ideas? Test new formats, and find out what fits. What works? What doesn’t? Would the creative idea work better this way, or that way?
We try coming up with an idea for all the categories below, even if we have a hunch about what our client will go for. There’s always the opportunity to explore some combinations and crossovers between categories too.
The best logo design ideas come when we get to grips with the company structure and brand architecture. A strong understanding of the business future-proofs our concepts, and brings consistency to our client’s portfolio.
Before we unleash our creativity onto your logo design ideas, we think about where the logo will fit in the bigger picture. We get to grips with the structure of the company. What’s the fundamental framework of the organisation? Does it have sub-brands, or different services and products that fit together? Is there a master brand, or several different brands? Should different offerings feel like they are part of the same family? Or distant relatives?
Brand architecture, as it’s known, might not sound like the most exciting aspect of logo design, but tackling this first ensures good design ideas. Though information about business structure, along with associated internal politics are considered as part of our initial strategy work – it’s our job as a logo designer or logo design company to start making sense of things visually.
We sketch our ideas of the brand framework out, before we jump onto our workstation.
Broadly speaking, the brand architecture of most organisations falls into one of the following categories, or is a hybrid of them.
No two brand architectures are exactly alike, and no one structure is better than another. Each has its own advantages and disadvantages to consider. When considering logo design ideas, architecture will help you to plan, but remember that nothing is set in stone. It can be useful to develop a framework over time as trends and circumstances change. There’s an infinite level of scope for variation in each system. Remember to experiment, and don’t be afraid to suggest various alternatives to achieve the best logo design.
We routinely advocate competitive analysis at Logos Associated because it is so important for developing a brand style and differentiating our clients from others in its industry. Most of the groundwork for our logo design concepts is done during the research and brand strategy stage. However, it’s still necessary for us to conduct a final search.
It’s pointless to create a fantastic logo if it’s nearly identical to one of your client’s closest competitors, or worse, one of the world’s most well-known companies.
We examine the brand’s competitors. In fact, we look at the entire industry. What are the symbols they use? What fonts are they employing? What are the colours that they use? To come up with some amazing logo design ideas, we need to do some research. Look for ways to distinguish our clients’ business.
We strive to present logo design ideas that are not only unique but also simple and timeless.
We set ourselves clear criteria that we use to judge our shortlist. This will help to avoid the problem of “design by committee”, and ensure we make the right choice for our client.
We use a scorecard to help judge decisions from an objective perspective. The card can include questions like:
We won’t always be able to pinpoint the logo design that your client will like most, but you will be able to use the criteria we’ve established to bring our minds back into focus on the task at hand. Remember, there’s a lot more to branding than a logo. While the brand mark can’t do everything alone, it can be a valuable part of a business image, thanks to the right shapes, typography, and colours.