Falcon Crown is a fashion brand born in Dubai, an emirate in the United Arab Emirates known for luxury shopping, ultramodern architecture and a lively nightlife scene. While being a fashion brand, Falcon Crown wanted to ensure that they remain true to the identity of Dubai by using the falcon as it’s symbol. Our job was to create a symbol that represents a spirit of Dubai while giving it a select, exclusive and imposing personality. This symbol was accompanied by resources that enhance the concept of exclusivity, luxury and select, as were the colours shaped by distinctive symbols.
March 14, 2013