Issuing email newsletter to all of your customers and prospects is a low-cost method of communication, leaving more in your market budget for advertising. To build relationships and maintain regular contact with customers and prospects, newsletter is a cost-effective medium.
You can use email newsletter to promote products and services or launch new products. Including information on special offers helps reinforce the effect of your advertising and promotional campaigns. Running special offers exclusive to readers enhances the value to the newsletter. You can integrate newsletter content with other elements of a new product launch by including announcements and articles related to the product.
The newsletter is created in HTML and can be used directly with Microsoft Outlook, Gmail etc. or can be used with a professional email blasting app like MailChimp for better results and analysis.