All Things Logo Design
Terminal 8 at New York’s JFK Airport is simultaneously a familiar welcome home and port to adventure for New Yorkers and travelers from around the world. It is also the first completed project in a $19 billion JFL redevelopment.
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When its factory and much of its stock burned to the ground in 2025, Universal Habitat decided to rebuild everything from the ground up.
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Studios are baking up fresh new work.
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Sit down and enjoy some branding tidbits!
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Threads management decided it was time to update its logo to better reflect what the app has become.
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Wieden+Kennedy has continued its impactful work with cooler brand Yeti in a clever brand extension of the iconic Yeti wordmark. Titled FOUR LETTERS, the new plan brings in a rotating list of other four-letter words that state clearly what Yeti users are doing: PLAY, GOAL, HUNT, FORE, AND BEER, for example. Reproduced in the same…
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Johnson Banks worked with the National Museum of the Royal Navy to rebrand the organization as Royal Navy Museums, tying together six museum sites and four ships and submarines.
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The iconic crane emblem, originally created by Otto Firle in 1918, was refined into a sleek, modernist form, a stylized crane within a circle, symbolizing precision and flight. Rendered in Lufthansa’s signature blue and yellow, the logo embodied clarity and reliability. Aicher’s grid-based design system ensured consistency across all branding, cementing Lufthansa’s timeless global identity.
Design agency Saint-Urbain has created a perfectly imperfect identity for Canadian brand Gaptooth Soda. The inspiration for the brand name and the logo design came from the gap-toothed smile of the brand’s founder. The brand’s illustrations, typography, and logo are imperfectly rendered, suggesting the unique qualities of the product.
Designer Neville Brody has created a new identity for the Allen Institute.