How much should you budget for a good logo design? This question, like so many others in the business world, has no single correct answer. Every company is different, and each owner has their own set of priorities. With that in mind, here are some...

A pharmaceutical brand’s logo, like other logos, should be designed with the appropriate colours and typefaces in mind. Here are all the right steps you will need to consider to create the appropriate logo for your pharmaceutical brand....

An iconic logo is simple enough to understand at a glance, appropriate for conveying a feeling, memorable enough to remember, adaptable enough to work for any size or application, and well-designed enough to stand the test of time. Follow these five traits if you want...

Even if you have already built your brand, you can always change things. If you want to be relevant in 2022, your brand must tell people what it means. This is easier to say than to do, but once a meaningful brand has been built,...

There is a common misconception that “logo design” and “branding” are synonymous. These two terms are sometimes used interchangeably. It is important to know the clear definition of each so as to utilise them in a positive way....

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