• Design agency Mutabor helped Austria’s largest and most familiar classifieds platform, willhaben, rebrand using only the assets the client already had. The designers transformed the word bubble that surrounded the original wordmark into a valuable, versatile icon—a magnifying glass—the perfect symbol for users searching for the perfect home, vehicle, job, or sweater.
• An intellectual property lawyer is pushing forward a new cultural appropriation standard that seeks to protect “cultural personality.” She argues that ethnic groups, indigenous tribes, and distinct cultural groups have an inherent, legally enforceable right to their collective identity which no outside groups should be able to monetize with explicit consent and financial recompence.
The focus of her fight now is Jeep, mainly for its use of the Cherokee name. But implications are not just in North America: The Maasai people of Kenya and Tanzania have fought against luxury brands that use their tartans, beadwork patterns and name to sell premium fashion with no financial compensation.
• https://streamlinefeed.co.ke/news/jeep-name-change-cultural-appropriation-law