Logo Design

An Uncommon Identity

OFFF, a leading festival in Barcelona for creativity and digital art and design, is over 20 years old—mature enough that its original name, Online Flash Film Festival, is no longer relevant. Each year, the event has grown, and each year has its own brand identity.

April 26, 2026

A New Face for a Public Place

To help citizens understand the many opportunities and benefits of the park, Pentagram has created a new brand for Washington Square Park Conservancy.

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April 24, 2026

Walmart Modernization Push

Walmart’s Great Value line, the largest food and consumables CPG brand in the U.S. with 10,000 food and consumables items, has been redesigned.

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April 22, 2026

Cooper Tire’s Bright Knight Returns

With the help of Publicis P1T Crew (led by BBH USA), Cooper Tire has brought back the knight, but now he is riding an American gray wolf.

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April 18, 2026

One Unifying Pattern

Natural Habitat collarborated with WMH&I to develop a new identity that merges fingerprints and topographical maps.

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April 11, 2026

Quick Reads

• Robot Food’s update of Pooch & Mutt’s identity is a character-driven plan that literally illustrates how every dog’s personality and needs are very different. But through color coding, the new system also helps dog owners find the exact food match for their pet, which sometimes can be a real challenge in the store aisle….

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April 10, 2026

Just Press the Orange Button

“A starting point for special.” That was the strapline that design agency Sylvain started with in updating Etsy’s identity.

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April 8, 2026

Growing a Dual Identity

Design firm thonik created a new identity for the Keukenhof organization, just in time for this year’s spring show. The designers were asked to create a dual identity that recognized both the spring gardens and the castle.

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March 30, 2026

A Charity Grows Up

Design agency The Team worked with CLPA to create a new identity that represented the lifelong journey of those people with a cleft lip, a cleft palate, or both.

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March 28, 2026