From Ashes, New Direction
When its factory and much of its stock burned to the ground in 2025, Universal Habitat decided to rebuild everything from the ground up.
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June 2, 2026
All Things Logo Design
Company
Baking Brands
Studios are baking up fresh new work.
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May 31, 2026
Cooper Tire’s Bright Knight Returns
With the help of Publicis P1T Crew (led by BBH USA), Cooper Tire has brought back the knight, but now he is riding an American gray wolf.
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April 18, 2026
Olive Garden Stirs the Soup
Is Darden trying to turn Olive Garden into the OG?
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April 16, 2026
Alan goes AWOL
Illustrator Matt Blease recently joined a tiny but illustrious team: creatives who have cared for Penguin Books’ lovable penguin mascot, Alan.
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March 26, 2026
Dual-Voiced Identities
Browse logos that tell the same story with two faces!
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March 22, 2026
Elvis with a not-capital E
At first glance, creative agency Elvis’ new logo, created by Studio NARI, looks pretty straightforward.
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March 20, 2026
Anniversary ID for Ballet Company
Bruce Mau Design has continued its work with The National Ballet of Canada for the organization’s 75th anniversary season in 2026–27. In 2024, BMD developed a new identity for the company that literally opened space for those who did not yet appreciate ballet to come in. Wide spaces are left in the wordmark, and provocative…
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March 13, 2026
Essential Baking’s Brand Rises Anew
The founder of Essential Baking bands together with People People to stand out among the shelves!
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February 22, 2026
New York Life Opens New Windows
Now more than 60 years old, the New York Life logo has just been reenergized in a brand refresh for the 175-year-old company, created by FutureBrand.
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February 20, 2026