How Otl Aicher Turned Lufthansa into a Masterclass in Minimalism
The iconic crane emblem, originally created by Otto Firle in 1918, was refined into a sleek, modernist form, a stylized crane within a circle, symbolizing precision and flight. Rendered in Lufthansa’s signature blue and yellow, the logo embodied clarity and reliability. Aicher’s grid-based design system ensured consistency across all branding, cementing Lufthansa’s timeless global identity.
May 22, 2026