Latest

Growing a Dual Identity

Design firm thonik created a new identity for the Keukenhof organization, just in time for this year’s spring show. The designers were asked to create a dual identity that recognized both the spring gardens and the castle.

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March 30, 2026

A Charity Grows Up

Design agency The Team worked with CLPA to create a new identity that represented the lifelong journey of those people with a cleft lip, a cleft palate, or both.

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March 28, 2026

Alan goes AWOL

Illustrator Matt Blease recently joined a tiny but illustrious team: creatives who have cared for Penguin Books’ lovable penguin mascot, Alan.

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March 26, 2026

Design School

Creative agency Bond’s new identity for Muotoiluinstituutti, the Lab Institute of Design and Fine Arts in Finland, is a clear shift.

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March 24, 2026

Elvis with a not-capital E

At first glance, creative agency Elvis’ new logo, created by Studio NARI, looks pretty straightforward.

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March 20, 2026

NPR Speaks Out

NPR worked with creative advertising agency Mischief @ No Fixed Address to create an identity-boosting campaign.

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March 15, 2026

Anniversary ID for Ballet Company 

Bruce Mau Design has continued its work with The National Ballet of Canada for the organization’s 75th anniversary season in 2026–27. In 2024, BMD developed a new identity for the company that literally opened space for those who did not yet appreciate ballet to come in. Wide spaces are left in the wordmark, and provocative…

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March 13, 2026

Latitude’s New Attitude

Latitude worked with design firm Lippincott to create a new strapline that addressed these specific people: “Latitude makes it possible—in the moments that matter.”

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March 11, 2026

Reuse, Recycle, Rebrand

Design studio Fcklck created a new logo for Tien that literally uses pieces of the logos found on the items it sells.

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March 3, 2026