All Things Logo Design
Terminal 8 at New York’s JFK Airport is simultaneously a familiar welcome home and port to adventure for New Yorkers and travelers from around the world. It is also the first completed project in a $19 billion JFL redevelopment.
The post How To Brand a Proper Welcome appeared first on LogoLounge.
When its factory and much of its stock burned to the ground in 2025, Universal Habitat decided to rebuild everything from the ground up.
The post From Ashes, New Direction appeared first on LogoLounge.
Studios are baking up fresh new work.
The post Baking Brands appeared first on LogoLounge.
Wieden+Kennedy has continued its impactful work with cooler brand Yeti in a clever brand extension of the iconic Yeti wordmark. Titled FOUR LETTERS, the new plan brings in a rotating list of other four-letter words that state clearly what Yeti users are doing: PLAY, GOAL, HUNT, FORE, AND BEER, for example. Reproduced in the same…
The post Yeti Upcycles Its Logo appeared first on LogoLounge.
Design agency Saint-Urbain has created a perfectly imperfect identity for Canadian brand Gaptooth Soda. The inspiration for the brand name and the logo design came from the gap-toothed smile of the brand’s founder. The brand’s illustrations, typography, and logo are imperfectly rendered, suggesting the unique qualities of the product.
OFFF, a leading festival in Barcelona for creativity and digital art and design, is over 20 years old—mature enough that its original name, Online Flash Film Festival, is no longer relevant. Each year, the event has grown, and each year has its own brand identity.
To help citizens understand the many opportunities and benefits of the park, Pentagram has created a new brand for Washington Square Park Conservancy.
The post A New Face for a Public Place appeared first on LogoLounge.
Walmart’s Great Value line, the largest food and consumables CPG brand in the U.S. with 10,000 food and consumables items, has been redesigned.
The post Walmart Modernization Push appeared first on LogoLounge.
With the help of Publicis P1T Crew (led by BBH USA), Cooper Tire has brought back the knight, but now he is riding an American gray wolf.
The post Cooper Tire’s Bright Knight Returns appeared first on LogoLounge.
Illustrator Matt Blease recently joined a tiny but illustrious team: creatives who have cared for Penguin Books’ lovable penguin mascot, Alan.
The post Alan goes AWOL appeared first on LogoLounge.