brand

Design School

Creative agency Bond’s new identity for Muotoiluinstituutti, the Lab Institute of Design and Fine Arts in Finland, is a clear shift.

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March 24, 2026

Anniversary ID for Ballet Company 

Bruce Mau Design has continued its work with The National Ballet of Canada for the organization’s 75th anniversary season in 2026–27. In 2024, BMD developed a new identity for the company that literally opened space for those who did not yet appreciate ballet to come in. Wide spaces are left in the wordmark, and provocative…

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March 13, 2026

Latitude’s New Attitude

Latitude worked with design firm Lippincott to create a new strapline that addressed these specific people: “Latitude makes it possible—in the moments that matter.”

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March 11, 2026

SimonMed Reveals New Image

Brandpie recently helped olne of the largest outpatient medical imaging providers in the US to refocus its brand.

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February 27, 2026

New York Life Opens New Windows

Now more than 60 years old, the New York Life logo has just been reenergized in a brand refresh for the 175-year-old company, created by FutureBrand.

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February 20, 2026

Dublin Council Signals Unity

Built on the strapline, “A thriving city for all,” the Dublin City Council has a new visual identity.

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February 19, 2026

A Personalized Identity

Creative agencies Lukecharles and Radda recently created a new identity for the charity MND built around the strapline, “Every Day Counts”

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February 8, 2026

Tree Aid Branches Out

forpeople worked with Tree Aid to build a new, sustainable identity!

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February 6, 2026

Check out the new Winn-Dixie

Founded in 1956, grocery chain Winn-Dixie has been using a checkmark as part of its identity since 1958. (See the complete logo history at https://logos.fandom.com/wiki/Winn-Dixie.) By definition, a checkmark signals the satisfaction of securing an item on a shopping list or completing a chore. In a recent WD brand update, the checkmark has a new…

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January 31, 2026