• Design agency Saint-Urbain has created a perfectly imperfect identity for Canadian brand Gaptooth Soda. The inspiration for the brand name and the logo design came from the gap-toothed smile of the brand’s founder. The brand’s illustrations, typography, and logo are imperfectly rendered, suggesting the unique qualities of the product.
Read more at creativereview.co.uk
• Eat Marketing recently rebranded a coffee brand founded in 1902. The designers discovered the core inspiration for the new identity could be found in Stokes Coffee’s people: the customers, employees, and founding family.
Read more at creativeboom.com
• McDonald’s recently released an updated identity for McCafé, its coffeeshop-like sub-brand. In addition to redrawn wordmark, the new plan uses bolder colors meant to signal the “special treat” nature of its beverages.
Read more at irishstar.com