• Turner Duckworth has rebranded baking supply company Bob’s Red Mill to not only increase its shelf presence but also emphasize the heritage and wholesomeness of the employee-owned company.
The new lettering used throughout the new identity was inspired by hand-painted sign lettering. The core brand color, a bright red, is borrowed from barn red, and the shapes of barn buildings are used as boxes and shapes throughout the identity.
• With the help of Design Bridge and Partners, department store Fortnum & Mason has transformed a large portion of its flagship location into The Biscuitorium, a destination within a destination for true cookie aficionados.
While the new brand feels like a part of the Fortnum’s parent brand, it also has its own unique personality. A large clock that has been outside the front of the flagship store for over 60 years is a central part of the new identity.
