An Australian company that produces bathroom products like shower trays from recycled water bottles, Universal Habitat now operates an entirely off-grid factory that truly walks the walk of sustainability in its manufacturing, its products, and now, its branding.
The company worked with creative agency Cocogun to build a bright, bold identity that demands attention. Front and center on the new website is a statement the company believes it can support: “We hope you never buy another product from us ever again.”
Mollie Starr, Cocogun’s brand director, says the world their client is trying provided visual direction. “The brand was inspired by what we called the biosphere, a world long left by humans, overgrown and wild. Aerial landscapes filtered through fluro-gradients alongside a technical type system, gave us a rich playground to work within. We wanted to strike a balance between clean precision and flashes of color, creating a call to action to choose better products.”
